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How can you pull in more traffic to your Fiverr gig? Here are a
few ideas.
Social Channels
Social media advertising is the go-to means of promoting your
gig. How you go about it depends on your gig. If it’s part of your business,
you can have your own business Facebook Page, and run a page dedicated to your
gig and the industry surrounding it. This adds an air of legitimacy to gigs
with shady reputations, like SEO gigs. It also allows you to accumulate a
targeted audience.
You may also want to broadcast your message in groups dedicated
to your industry, or to your personal friends and family, for additional word
of mouth.
Beyond Facebook, Twitter is the biggest and best means of
promoting gigs. You can also create Pinterest pins, Instagram photos and even
YouTube videos. Figure out how much time you’re willing and able to spend
running profiles, and manage as many as you can in that time.
Social media also provides
opportunities for a little PPC. While it may
not seem like a great idea to pay to advertise gigs that only earn you a few
bucks, it’s all about volume. If you pay $5 per week to get your message in
front of 1,000,000 people, if even 10 of those people are interested and
convert, you’ve made a significant profit.
Accumulating Feedback
Fiverr is a land of shady characters looking to turn a quick
profit through immense automation and extremely low cost production. Many
people are wary of paying someone for a gig when they’re risking the future of
their website, or wasting money on a terrible graphic, or something equally
wasteful.
One way to combat this reputation is to earn – not buy – a large
amount of feedback. Unfortunately, you can only earn feedback from people
buying your services, so you need to focus on the satisfied customer. When you
deliver your product or service, whatever it may be, ask the customer to leave
you feedback. Over time, you’ll accumulate a critical mass of positive reviews.
You might like:
Optimize Your Gig
Description
When you write the description
and introduction to your gig, you need to take advantage of both general SEO
trends and trends on Fiverr specifically.
For SEO, keywords are a must. Without keywords, you won’t show
up for relevant gig queries, and people searching through Google won’t find
you. Avoid spamming your keyword, however; one use, maybe two, is plenty.
Instead, think of natural variations to use.
For specific Fiverr tips, use an all-caps word in your headline
and use graphical descriptions. Text is boring; the best converting gigs all
use graphical designs or even videos in their descriptions. Videos aren’t
important if, for example, you’re selling static images. However, if you’re
producing something that needs a complex explanation, or if you’re creating or
editing videos, a produced video example is a good idea.
Advertise on Your
Website
This goes for anything you do; advertise it on any channel you
own. If you have a website, if you have a blog, advertise your services through
those venues. You don’t need to dedicate your time to a constant flow of
advertising, but you need to mention it often enough that users can come in and
know what you sell. This might be mention in your blog posts, it might be an ad
in your sidebar, it might be a button in your navigation; whatever it is, it
needs to be there.
Ping Your Mailing List
Unless you’re new to the online business world and are getting
your start with Fiverr, you probably have build up a mailing list. You can use
this mailing list to advertise your various products and services, including
your Fiverr gig. The trick is to tell the user what you do in a way that makes
them want to purchase. Thankfully, you have one advantage; users on your
mailing list already trust you, so you don’t need to break that hurdle. $5 is
also a very cheap price point for many services, so the jump to a conversion is
small.
If you don’t have a mailing list,
you should start building one. If you don’t have a website, you can do it
through Fiverr; just ask for an opt-in when users make use of your services.
Keep the newsletter going on a weekly or monthly basis, reminding people of
your service, any new services you launch and any news you have to announce.
You can use any number of programs to manage your list, but MailChimp is both
easy and simple to use.
Create a Video
Advertisement
Images are more compelling than text, and video is more
compelling than images. Even if your users don’t always watch your video
description, knowing it’s there can make a big difference. They know you put
out the effort to make a video description, and the preview image shows its
quality in a rough estimation.
You can also gain benefit from posting your video ad throughout
the Internet. Host it on YouTube for the social activity, or on Vimeo for its
unique community. Embed it on your website for additional traffic flow. Link to
it in relevant discussions, rather than linking to your gig directly. Include a
call to action in your video, to encourage off-site viewers to convert.
Buy Traffic from
Fiverr
You can, of course, always buy targeted traffic from Fiverr
itself. This isn’t recommended for website throughput, as you never know what
the quality of your traffic is, but on Fiverr all you need is a couple of
conversions to make your money back and then some. Investigate the track
records of people who sell traffic and see if you can get them to direct a
stream your way.
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